KY Baptists challenged to share the gospel in one-on-one conversations


LOUISVILLE, Ky. (KT) – Kentucky Baptist leaders are being urged to be trailblazers in a nationwide evangelism initiative intended to get Christians talking to others about Jesus.

“The concept is quite simple; we want to challenge 750,000 Kentucky Baptists to tell their relatives, friends, co-workers, neighbors, everyone, about Jesus, to tell them what He has done for them,” said Kentucky Baptist Convention Executive Director Paul Chitwood. “And we need your help.”

Chitwood officially launched the “Gospel Conversation Challenge” in November at the organization’s annual meeting in Louisville. On Monday, he was encouraging church leaders to be role models for members in the pews.

“The potential impact is incredible. If every church accepts this challenge, we could turn our state upside down for Christ,” he said.

The GC Challenge, for short, is the brainchild of the North American Mission Board aided by LifeWay Christian Resources, the Southern Baptist Convention’s Executive Committee and state-level Baptist leaders. Southern Baptist churches across the nation are being asked to make pledges with the goal of reaching 1 million gospel conversations.

“We’re encouraging Kentucky Baptist churches to join sister churches across the Southern Baptist Convention by setting a goal for the number of gospel conversations that church members will have this year,” Chitwood said.

If a church could count on 50 people to have one gospel conversation each month, that one congregation would reach 600 people for Christ.

On the website – – pastors can commit how many gospel conversations their church will have between now and June 2018. There is also a place to record and upload videos of people sharing about their most recent gospel conversation. A prayer guide and additional resources are also available.

NAMB President Kevin Ezell said the purpose is to get people to consistently share the gospel by intentionally looking for opportunities to unchurched people.

“When you do that, I have found in my own life that I am much more accountable to doing it and taking advantage of every opportunity,” Ezell said.

Todd Gray, KBC’s evangelism team leader, said the Southern Baptist Convention’s decline in baptisms reflects that “our people aren’t having gospel conversations and, in effect, have stopped evangelizing.”

“If we can reach the goal of 1 million gospel conversations across North America,” Gray said. “The harvest will be truly plentiful.”


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