According to Sports Business Daily, more than 50% of American women watch regular season NFL games. After seventeen weeks (plus playoffs) of grueling games and exhibitions of athletic prowess, comes the most highly anticipated marketing night of the year: The Super Bowl. It’s no wonder that financial and trend magazines, such as Forbes, have noticed that viewership for the Super Bowl has gone from 14% female in 2002 to 49% in 2018.
I can’t remember if I was one of the 108-million tuned in to last year’s Super Bowl. Much less can I recall who was playing or who performed at half-time, but this doesn’t mean I don’t enjoy the game. I see how the football schedule has become an undercurrent in our society, how certain days of the week will mean football is commandeering the television screen and social calendars. I appreciate any event which gathers family and friends around good food, pleasant conversation, and healthy competition.
Could it be that more women are tuning in to football and sports because we simply crave something decent? As major networks pump out morally anemic material for our entertainment consumption, my family and I decided there was nothing left that was wholesome and worth watching or, at the very minimum, nothing left that was worth the hefty monthly cable fee. We’ve become “cord-cutters,” or folks who forgo cable subscriptions in favor of an alternative internet based service.
It is easy to poke holes in the Millennial mindset, but one thing my generation has done well is refuse to accept the norm simply because it has always been. Instead of paying for a product that does not suit the consumer, millennials have created the need for complete customization.
Even still, commercials and marketing find a way to infiltrate empty agendas into an otherwise traditional game or lineup of Andy Griffith.
Why are more women watching football? Maybe it’s because there isn’t anything else deemed worthy to watch. Perhaps it’s the cozy atmosphere: sweater weather, hot chili, and good company. Maybe it’s just the game itself, and its raw, unrepeating action. I don’t know. This baseball-loving millennial is currently streaming the Dodger game.
Neena Gaynor is a Kentucky wife, mother, daughter and beekeeper who does life in Owensboro. She also writes on her blog at www.wordslikehoney.com. and can be reached via email at firstname.lastname@example.org.